Social Media use by US hospitals: the statistics

27 Jul

Via Scoop.itOf human kindness

Walter van den Broek (@DrShock) summarizes the findings of a paper published in the Annals of Interval Medicine that presents a structured review of websites of 1,800 US hospitals focusing on their Facebook, Twitter and YouTube accounts: * 21% use social media * More likely to be large, urban hospitals run by nonprofit, nongovernment organisations * More likely to participate in graduate medical education * Use social media to target a general audience (97%) * Provide content about the entire organization (93%) * Announce news and events (91%) * Further public relations (89%) * Promote health (90%).
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