KC Kids Doc Dr Natasha celebrates her experience using social media here. It is great to learn that her clinical practice has expanded with this, that her knowledge and skills are enhances and she feels less isolated as a doctor and mother.
UK General Practice marches to a different drum – there is no extra income from web presence. A social media presence can create more work for beleaguered staff with no increase in practice revenue. Keeping up to date and minimising professional isolation are likely to be common to UK and US doctors.
Nevertheless, her experience is salutory. Not least to use as an argument to encourage reluctant colleagues to jump on board the social media train. It is more than just inane comments about the weather and so forth. Social media can be a force for good. However, the NHS must evolve into a different organisation to make it worth the time for many UK doctors.